Tier 1 Players Hold 45-50% Share, ‘Go-to-Market Strategies’ Remain the Key Focus
The coating additives market remains a consolidated landscape, with relatively high barriers for new entrants. The tier 1 players hold nearly 45-50% revenue share and have a strong focus on scaling up their regional presence. The tier 1 players are adopting go-to-market strategies as a part of their differential strategies to attain competitive benefits.
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These strategies are key to enhance customer outreach and reaching out to the diverse end-users, yet in an efficient manner. However, the tier 2 players are extensively focused on crafting unique products and commercializing the same at competitive prices for gaining high-profit margins.
Demand for Rheology Additives Proliferates, Need for Enhancing Properties of Formulation-based Products Providing a Fillip
Rheology modifiers are used across multiple industries, notably cosmetics and paints. They are widely used for scaling up system viscosity – and thereby ameliorating crucial aspects such as storage stability and film thicknesses.
The demand for rheology additives is witnessing a spike as manufacturers focus on making quality upgrades, such as making fluids less prone to dripping, upgrading their textural profiles, and extending their shelf life.
Flow behavior remains one of the most important and highly-valued features in case of coating compositions, which is immensely taken care of by the rheology additives. With flow behavior of coating compositions having deep-rooted influences on their application and film formation, the demand for rheology additives is foreseen to rev up by a notable margin.
Functional Requirements for Interior and Exterior Architectural Coatings Spur Demand
Performance requirements hold high significance in case of interior as well as exterior architectural paints. These requirements are dynamic and they vary in accordance to the designated areas of application. Architectural coatings make up more than half of the entire coatings market, ranging from wall paints for the interior to decorative coatings for the facade.
The texture and quality demanded of the coating in architectural coatings, however, varies from professional to craftsmanship applications. The importance of additives in accomplishments as such remains undeniable, which is fostering its demand in case of interior and exterior architectural coatings.
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