A recent Fact.MR report finds that isomalto-oligosaccharide (IMO) sales in 2018 were ~420 thousand tons, and are estimated to record ~6% Y-o-Y in 2019. The IMO industry is primarily influenced by the ingredient’s benefits that extent beyond gastrointestinal tract, complemented by its growing popularity as a low-calorie sweetener in protein bars. Low glycemic index and high prebiotic fiber content in IMO has meant that adoption of this plant-based ingredient continues on an upward spiral in the supplements industry, to help health-conscious consumers achieve improved nutrient absorption and fat loss.
The isomalto-oligosaccharide market will continue to witness the consolidation of four leading players, namely, Shandong Bailong Group Co., Ltd., Baolingbao Biology, Co. Ltd, Anhui Elite Industrial Co., Ltd., and BioNeutra Global Corporation – collectively accounting for ~70% market share.
The sugar-, fat-, and calorie-reduction is a growing trend in the food & beverage industry, which has led manufacturers to focus more on new product developments and innovation. Leading players are consolidating their market position further through strategic acquisitions and collaborations. For instance, in 2018, BioNeutra Global Corporation, a functional and health F&B ingredient manufacturer entered into a partnership with the nutritional division of LEHVOSS UK, Gee Lawson, to launch a novel isomalto-oligosaccharide product – VitaFiber(TM) IMO in Europe. In addition, key companies in IMO market are making significant investment in R&D activities, to improve the performance and functionality of IMO in animal feed.
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The mid-level players, such as Shandong Tianjiao Biotech Co., Ltd., and Shijiazhuang Huachen Starch Sugar Production Co., Ltd., are eyeing geographical expansions to tap latent opportunities in developing markets. Growing focus of the market entrants on understanding consumer attitudes, knowledge, perceptions and behaviors, is likely to complement their permeation in the IMO market worldwide.
Key Factors Shaping Growth of the Isomalto-oligosaccharide Market
Growing production of functional foods in response to shifting customer preference for personal health and well-being has been favoring application of IMO as a key ingredient in an array of products. This falls in line with the increasing traction for nutrition-rich processed food.
Prebiotics continue to gain high popularity as beneficial for human gut health and immune system, in turn rubbing off on the demand for IMO. Sensing the potential growth in this aspect, F&B producers are substantially leveraging the functionality of isomalto-oligosaccharide as low carb sweetener.
High traction of fiber-rich ingredients in line with the growing health & wellness trend, has meant that consumer spending on health food products is witnessing a rise, devoid of the cost. IMO manufacturers are expected to significantly benefit from growing preference for healthy food.
Sales of isomalto-oligosaccharide continue to gain momentum on account of the onward and upward demand for clean label ingredients in dietary supplements, and bakery & confectionery products. As food manufacturers continue to adopt ‘clean-label’ as the new norm, to attract a wider pool of consumers, demand for IMO will gain an uptick in the foreseeable future.
Increasing awareness about the consequences of unhealthy eating has led to a significant shift in consumer preference for trans-fat products in recent years. Sensing the potential lucrativeness of low trans-fat products, food manufacturers are increasingly adopting low fat and low calorie prebiotics and sweeteners in offerings, thereby creating a significant demand for IMO.
There has been a significant surge in the demand for functional foods in recent years, which in turn has favored development and adoption of plant-based, functional ingredients. IMO has gained a notable traction as a key functional ingredient among food producers, in light of its compatibility with the clean-label trend, and reduced sugar and fat content. The study finds that food & beverage industry accounts for ~60% sales of IMO worldwide. Growing consumer awareness about prebiotics and associated health outcomes, will have a notable influence on sales of IMO in the foreseeable future.
An accurate methodology and holistic approach lay the foundation of the valuable insights mentioned in the isomalto-oligosaccharide market. The Fact.MR study presents detailed information pertaining to the growth projections of isomalto-oligosaccharide industry and a systematic breakdown of the determinants that are shaping the growth of the market.
An in-depth primary and secondary research has been performed to include incisive insights into the forecast analysis of isomalto-oligosaccharide market. The report on isomalto-oligosaccharide market has also gone through pre-publish validation tunnels to guarantee the uniqueness of the key insights and information presented in the report.
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